TARANTULA was developed as a result of an express packaging challenge. Here's how a good story can be used to design a tequila bottle:

Once upon a time, in the lands of Jalisco, there was a young woman with a mysterious and captivating beauty, concealing a secret and dangerous talent: she was a formidable assassin, working for the biggest cartel in town.

When night fell and the last rays of sunlight reflected on the hill, she would venture into the village bars that smell like tequila in search of her enemies. Dressed in a colorful dress, she moved with grace and lightness, her footsteps resonating to the rhythm of traditional Mexican music. She used her smooth and bewitching dance as a weapon of seduction, trapping her foes like a spider weaving its web.

The only thing her victims remembered before taking their final breath was her captivating yet dangerous beauty, as well as the tattoo on her neck, earning her the nickname that sent shivers through the lands of Jalisco: Tarantula.

Tutorizado por: Asa Cook y Clara de Sousa

Colaboración: Josefina Bull y Eva Berenger

ELISAVA - Máster en diseño de packaging